Semrush AI Visibility Toolkit vs Scrunch AI

Semrush AI Visibility Toolkit and Scrunch AI both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Semrush AI Visibility Toolkit if…

Existing Semrush users who want AI visibility data alongside their SEO workflows.

Visit Semrush AI Visibility ToolkitFull Semrush AI Visibility Toolkit review

Choose Scrunch AI if…

Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.

Visit Scrunch AIFull Scrunch AI review

Side-by-side comparison

Semrush AI Visibility ToolkitScrunch AI
Starting price$99/mo per domain; Semrush One bundles from $199/moFrom $250/mo; Enterprise custom
Free trialNoYes
AI enginesChatGPT, Google AI Overviews, Google AI Mode, Gemini, PerplexityChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, Google AI Mode, Grok
Best forExisting Semrush users who want AI visibility data alongside their SEO workflows.Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.
Key features
  • AI Visibility Score and Visibility Overview for any domain
  • Competitor research and prompt research
  • Brand Performance reports with sentiment and share of voice
  • Daily prompt tracking (25 prompts on the base toolkit)
  • AI search checks in Site Audit
  • Prompt tracking in 220+ countries and territories
  • Prompt, citation and sentiment monitoring with competitor benchmarking
  • Query fan-out and funnel-stage analysis
  • AI agent and bot traffic analysis
  • Site audits and page optimizations
  • Shopping and product-level visibility (product observability on Enterprise)
  • Agent Experience Platform (AXP) for serving AI agents (Enterprise)
  • Looker Studio and API access (Enterprise)
Pros
  • Shows AI visibility for any domain without setting up prompts first
  • Sits alongside Semrush's SEO data and tools
  • Semrush One bundles combine SEO and AI visibility with more tracked prompts
  • Broad location coverage for prompt tracking (220+ countries and territories)
  • 7-day free trial of the Core plan
  • Core includes AI bot traffic analysis and site audits alongside monitoring
  • Enterprise covers 9 LLMs, including Claude, Gemini, Meta AI and Grok
  • Agency features include multi-client workspaces, prospecting environments and white-label outputs
Cons
  • Base toolkit tracks only 25 custom prompts; 50 more cost $60/mo
  • Each additional Brand Performance domain or user license costs $99
  • No free trial for the standalone AI Visibility Toolkit
  • Brand Performance reports update weekly rather than daily
  • Core tracks only 4 LLMs; Gemini, Claude and Google AI Mode require Enterprise
  • Core is limited to 1 country, 1 language, 1 persona and 5 competitors
  • API, Looker Studio and SAML/OIDC SSO are Enterprise-only
  • AXP and product observability are not available on Core
Plans
  • AI Visibility Toolkit (Base): $99/mo (per domain)
  • Semrush One Starter: $199/mo (monthly; $165.17/mo billed annually)
  • Semrush One Pro+: $299/mo (monthly; $248.17/mo billed annually)
  • Semrush One Advanced: $549/mo (monthly; $455.67/mo billed annually)
  • Enterprise: Custom
  • Core: $250/mo
  • Enterprise: Custom

Looking at other options? Compare all AI visibility tools.

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