Profound vs Semrush AI Visibility Toolkit

Profound and Semrush AI Visibility Toolkit both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Profound if…

Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.

Visit Profound Full Profound review

Choose Semrush AI Visibility Toolkit if…

Existing Semrush users who want AI visibility data alongside their SEO workflows.

Visit Semrush AI Visibility Toolkit Full Semrush AI Visibility Toolkit review

Side-by-side comparison

	Profound	Semrush AI Visibility Toolkit
Starting price	Free 7-day trial; Enterprise is custom-priced (agency plan from $99/mo)	$99/mo per domain; Semrush One bundles from $199/mo
Free trial	Yes	No
AI engines	ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Claude, DeepSeek, Exa Search	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity
Best for	Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.	Existing Semrush users who want AI visibility data alongside their SEO workflows.
Key features	Answer Engine Insights: citations, sentiment, ranking and competitor presence Agent Analytics for AI crawler and AI-referred traffic (Cloudflare, Vercel, Akamai, AWS and more) Prompt Volumes data on what users ask AI engines ChatGPT Shopping visibility (Enterprise) AI Marketer agents, Context Manager and Profound Sheets CSV/JSON exports and API access (Enterprise) SSO/SAML and SOC 2 compliance (Enterprise)	AI Visibility Score and Visibility Overview for any domain Competitor research and prompt research Brand Performance reports with sentiment and share of voice Daily prompt tracking (25 prompts on the base toolkit) AI search checks in Site Audit Prompt tracking in 220+ countries and territories
Pros	Enterprise plan can track up to 9 answer engines, including Claude, Copilot and DeepSeek Free 7-day trial with daily tracking of 50 prompts and unlimited seats Combines visibility tracking with agent analytics, prompt volume data and content agents Self-serve agency plan with 10 pitch workspaces per month	Shows AI visibility for any domain without setting up prompts first Sits alongside Semrush's SEO data and tools Semrush One bundles combine SEO and AI visibility with more tracked prompts Broad location coverage for prompt tracking (220+ countries and territories)
Cons	No published price for ongoing brand plans; Enterprise requires a sales conversation Trial uses a recommended prompt set based on industry that cannot be customized Trial covers only ChatGPT, Gemini and Google AI Overviews, with no history, exports or API Full client workspaces on Agency Growth are a $399/mo add-on	Base toolkit tracks only 25 custom prompts; 50 more cost $60/mo Each additional Brand Performance domain or user license costs $99 No free trial for the standalone AI Visibility Toolkit Brand Performance reports update weekly rather than daily
Plans	Trial: Free (7 days) Enterprise: Custom Agency Growth: $99/mo Agency Enterprise: Custom	AI Visibility Toolkit (Base): $99/mo (per domain) Semrush One Starter: $199/mo (monthly; $165.17/mo billed annually) Semrush One Pro+: $299/mo (monthly; $248.17/mo billed annually) Semrush One Advanced: $549/mo (monthly; $455.67/mo billed annually) Enterprise: Custom

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