Profound vs Ahrefs Brand Radar

Profound and Ahrefs Brand Radar both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Profound if…

Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.

Visit ProfoundFull Profound review

Choose Ahrefs Brand Radar if…

SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.

Visit Ahrefs Brand RadarFull Ahrefs Brand Radar review

Side-by-side comparison

ProfoundAhrefs Brand Radar
Starting priceFree 7-day trial; Enterprise is custom-priced (agency plan from $99/mo)Custom prompt packages from $50/mo; AI Visibility Index from $199/mo
Free trialYesNot stated
AI enginesChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Claude, DeepSeek, Exa SearchGoogle AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, Claude
Best forLarge brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.
Key features
  • Answer Engine Insights: citations, sentiment, ranking and competitor presence
  • Agent Analytics for AI crawler and AI-referred traffic (Cloudflare, Vercel, Akamai, AWS and more)
  • Prompt Volumes data on what users ask AI engines
  • ChatGPT Shopping visibility (Enterprise)
  • AI Marketer agents, Context Manager and Profound Sheets
  • CSV/JSON exports and API access (Enterprise)
  • SSO/SAML and SOC 2 compliance (Enterprise)
  • AI Visibility Index of 453M+ prompts modeled from Ahrefs keyword data
  • Custom prompt tracking with daily, weekly or monthly cadence
  • AI responses and cited pages reports
  • Visibility weighted by real search demand
  • YouTube and Reddit visibility (beta)
  • AI-generated prompt suggestions and fan-out query discovery
Pros
  • Enterprise plan can track up to 9 answer engines, including Claude, Copilot and DeepSeek
  • Free 7-day trial with daily tracking of 50 prompts and unlimited seats
  • Combines visibility tracking with agent analytics, prompt volume data and content agents
  • Self-serve agency plan with 10 pitch workspaces per month
  • Index data needs no setup and includes historical responses back to 2025
  • Available standalone, with custom prompt packages from $50/mo
  • Paid Ahrefs plans include a daily custom prompt quota (5 to 20 prompts)
  • Visibility is weighted by search demand from Ahrefs' keyword database
Cons
  • No published price for ongoing brand plans; Enterprise requires a sales conversation
  • Trial uses a recommended prompt set based on industry that cannot be customized
  • Trial covers only ChatGPT, Gemini and Google AI Overviews, with no history, exports or API
  • Full client workspaces on Agency Growth are a $399/mo add-on
  • Custom prompts are billed in checks per platform, location and update; Claude uses 8 checks per update
  • Index access across all models is listed at $699/mo
  • Index question sets are re-tested monthly rather than daily
  • Ahrefs Lite includes only 5 tracked AI prompts
Plans
  • Trial: Free (7 days)
  • Enterprise: Custom
  • Agency Growth: $99/mo
  • Agency Enterprise: Custom
  • Custom Prompts Basic: $50/mo
  • Custom Prompts Growth: $100/mo
  • Custom Prompts Scale: $250/mo
  • AI Visibility Index: From $199/mo
  • Ahrefs Lite / Standard / Advanced: $129 / $249 / $449 per mo

Looking at other options? Compare all AI visibility tools.

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