Otterly.AI vs Ahrefs Brand Radar

Otterly.AI and Ahrefs Brand Radar both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Otterly.AI if…

Small teams and agencies that want an inexpensive entry point to daily AI search tracking.

Visit Otterly.AIFull Otterly.AI review

Choose Ahrefs Brand Radar if…

SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.

Visit Ahrefs Brand RadarFull Ahrefs Brand Radar review

Side-by-side comparison

Otterly.AIAhrefs Brand Radar
Starting priceFrom $29/mo (or $25/mo billed annually)Custom prompt packages from $50/mo; AI Visibility Index from $199/mo
Free trialYesNot stated
AI enginesChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini, ClaudeGoogle AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, Claude
Best forSmall teams and agencies that want an inexpensive entry point to daily AI search tracking.SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.
Key features
  • Daily prompt tracking with a brand visibility index and domain ranking
  • Link citation analysis
  • AI prompt research tool
  • GEO URL audits
  • ChatGPT Ads tracking
  • Multi-country support (50+ countries)
  • API, MCP and agent analytics on Standard and above
  • AI Visibility Index of 453M+ prompts modeled from Ahrefs keyword data
  • Custom prompt tracking with daily, weekly or monthly cadence
  • AI responses and cited pages reports
  • Visibility weighted by real search demand
  • YouTube and Reddit visibility (beta)
  • AI-generated prompt suggestions and fan-out query discovery
Pros
  • Entry plan at $29/mo with daily tracking of 4 AI engines
  • Unlimited team members and brand reports on all plans
  • 7-day free trial with no credit card required
  • Agency partner program with pitch workspaces and branded Looker Studio reports
  • Index data needs no setup and includes historical responses back to 2025
  • Available standalone, with custom prompt packages from $50/mo
  • Paid Ahrefs plans include a daily custom prompt quota (5 to 20 prompts)
  • Visibility is weighted by search demand from Ahrefs' keyword database
Cons
  • Lite includes only 15 prompts and 1 workspace, and extra prompt packs are not available on it
  • Google AI Mode, Gemini and Claude cost extra on every plan (e.g. Claude is $109/mo on Standard)
  • API, MCP and agent analytics are not included on Lite
  • Custom prompts are billed in checks per platform, location and update; Claude uses 8 checks per update
  • Index access across all models is listed at $699/mo
  • Index question sets are re-tested monthly rather than daily
  • Ahrefs Lite includes only 5 tracked AI prompts
Plans
  • Lite: $29/mo (monthly; $25/mo billed annually)
  • Standard: $189/mo (monthly; $160/mo billed annually)
  • Premium: $489/mo (monthly; $422/mo billed annually)
  • Enterprise: Custom
  • Custom Prompts Basic: $50/mo
  • Custom Prompts Growth: $100/mo
  • Custom Prompts Scale: $250/mo
  • AI Visibility Index: From $199/mo
  • Ahrefs Lite / Standard / Advanced: $129 / $249 / $449 per mo

Looking at other options? Compare all AI visibility tools.

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