Ahrefs Brand Radar vs Scrunch AI

Ahrefs Brand Radar and Scrunch AI both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Ahrefs Brand Radar if…

SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.

Visit Ahrefs Brand RadarFull Ahrefs Brand Radar review

Choose Scrunch AI if…

Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.

Visit Scrunch AIFull Scrunch AI review

Side-by-side comparison

Ahrefs Brand RadarScrunch AI
Starting priceCustom prompt packages from $50/mo; AI Visibility Index from $199/moFrom $250/mo; Enterprise custom
Free trialNot statedYes
AI enginesGoogle AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, ClaudeChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, Google AI Mode, Grok
Best forSEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.
Key features
  • AI Visibility Index of 453M+ prompts modeled from Ahrefs keyword data
  • Custom prompt tracking with daily, weekly or monthly cadence
  • AI responses and cited pages reports
  • Visibility weighted by real search demand
  • YouTube and Reddit visibility (beta)
  • AI-generated prompt suggestions and fan-out query discovery
  • Prompt, citation and sentiment monitoring with competitor benchmarking
  • Query fan-out and funnel-stage analysis
  • AI agent and bot traffic analysis
  • Site audits and page optimizations
  • Shopping and product-level visibility (product observability on Enterprise)
  • Agent Experience Platform (AXP) for serving AI agents (Enterprise)
  • Looker Studio and API access (Enterprise)
Pros
  • Index data needs no setup and includes historical responses back to 2025
  • Available standalone, with custom prompt packages from $50/mo
  • Paid Ahrefs plans include a daily custom prompt quota (5 to 20 prompts)
  • Visibility is weighted by search demand from Ahrefs' keyword database
  • 7-day free trial of the Core plan
  • Core includes AI bot traffic analysis and site audits alongside monitoring
  • Enterprise covers 9 LLMs, including Claude, Gemini, Meta AI and Grok
  • Agency features include multi-client workspaces, prospecting environments and white-label outputs
Cons
  • Custom prompts are billed in checks per platform, location and update; Claude uses 8 checks per update
  • Index access across all models is listed at $699/mo
  • Index question sets are re-tested monthly rather than daily
  • Ahrefs Lite includes only 5 tracked AI prompts
  • Core tracks only 4 LLMs; Gemini, Claude and Google AI Mode require Enterprise
  • Core is limited to 1 country, 1 language, 1 persona and 5 competitors
  • API, Looker Studio and SAML/OIDC SSO are Enterprise-only
  • AXP and product observability are not available on Core
Plans
  • Custom Prompts Basic: $50/mo
  • Custom Prompts Growth: $100/mo
  • Custom Prompts Scale: $250/mo
  • AI Visibility Index: From $199/mo
  • Ahrefs Lite / Standard / Advanced: $129 / $249 / $449 per mo
  • Core: $250/mo
  • Enterprise: Custom

Looking at other options? Compare all AI visibility tools.

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